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After hitting rock bottom at the end of 2022, you would hear everywhere that Meta was following Yahoo’s trajectory citing Zuckerberg crazy metaverse investment as the root issue of the company’s demise. Fast forward 14 months later, a couple of layoff rounds and refocus towards AI and the core products Meta is taking over the advertising world all over again with their hugely enhanced ad targeting.

Launch on Amazon after solidifying your DTC strategy to tap into its vast market, optimizing listings, fulfillment, and advertising.

Programmatic advertising is still a very elusive topic to most marketers. Only 25% of surveyed marketers in the US really know how programmatic works even if it is widely used today. Succinctly, programmatic advertising automates the process of buying and selling ad inventory.